State of the Blog Address

Bridget and CaseyJuly 6, 2015 Comments

We would like to cordially welcome you to our first annual “BLOG WEEK”. This week we are devoted to giving you guys detailed information on the behind-the-scenes/day-to-day operations of the DIY Playbook. We know that this may not interest all of you (we sincerely apologize to those who don’t care and will immediately go back to our regular content next Monday at 5:00am), but we also know that we receive quite a few inquiries about how we do things and thought this was a great time to address those questions. This week’s blog topics:

  • State of the Blog Address
  • Tips on Efficient Blogging
  • The Awkward Moments of Blogging <—wow there are lots!
  • How we Handle Blog Finances (let’s talk money!)
  • Advice from 20+ DIY Bloggers #halloffamelineup

blog weekBut let’s not get ahead of ourselves here, first up– the State of the Blog Address. No we are not here to drop any bombshells. We just wanted to check in and keep you up-to-speed on the “state of the blog”… literally. Where are we headed? What are we changing? How do we think we’re doing? As much information as we can squeeze into this post without completely boring you out of your mind. Here’s what’s on our minds:

1. Trending Now – Less Craftiness:Β No we don’t hate crafts. However, we have realized that we just don’t have a lot of room for crafts, craft supplies, and seasonal decor in each of our small homes. Since we don’t have a significant “need” for crafts in our real lives, we don’t want to create ’em just for the sake of blog content. The DIY Playbook seems to trending away from crafts for this reason and this reason alone. We aren’t saying goodbye to crafts forever (we still love us some quality time with the hot glue gun!), but there just won’t be as much as there has been in years past. (Psst: Fellow crafters don’t be too sad… we ironically have a craft tutorial scheduled next week).

2. Getting Vaccinated for – Blogger Burn Out: No, we don’t have any symptoms of Blogger Burn Out and we want to keep it that way! It’s always a concern floating around in the back of our heads, so it’s important that we take breaks, treat ourselves, and unplug every now and then to RECHARGE. Hopefully these small steps will keep that dreaded Blogger Burn Out far, far away from the DIY Playbook.

flowerskitchen3. What’s on Deck – Projects we actually need to tackle in real life: Like everyone else in this world, we are busy and our time is valuable. This is exactly why we continue to share projects that we actually need to tackle in real life (hence the decline of crafts). If we need new bedding… you can bet we’ll be sharing it. If we need to rework a gallery wall… add it to the content calendar. But if we need material just to fill a blog day… you can bet that we will NOT be creating work for ourselves and making something just to make it. We want this blog to align what really needs to be done around here, not just what can fill the calendar or be most “pin-worthy”


4. Walking thatΒ Line – Getting too personal vs. not sharing enough: <– The struggle is real! We are constantly going back and forth about keeping it strictly “DIY” or letting a little bit of our lives leak onto the blog. It’s a fine line and we go back and forth. We don’t mind sharing, but we are also hesitant because sharing = being vulnerable for the internet to comment. We want to share DIY in order to inspire others to create (that’s why we all read blogs, right?) but on the other hand, we personally love following the blogger’s journey and learning about the gal behind the blog. We don’t want to get too personal, but we don’t want to be strangers either. Are you completely confused yet? Cause we are….

bedroom5. Room for Improvement – Making Design Decisions with Intention: We have a whole post coming up on this topic next week. This has been an ongoing discussion between us for a few months now and we think we are finally ready to lay it out there and seek advice/support. In short: 2 years ago we both started decorating our spaces and our style continues to evolve. We look back and sometimes wish we could change some of the design decisions we made. So from here on out, we want to make design decisions with intention and purpose. If you feel like you can relate, we’d LOVEEE to hear your insight next week (Monday to be exact). HELP!

Rookies6. Ongoing Goal – Being Transparent, Honest & True to “Us”: This is just an obvious yet ongoing goal we have around here. No matter where this blogging journey takes us, we want to make sure we keep our professionalism, integrity, friendship and honesty along the way. If we take this wild ride and come out with those four things intact, we’ll call our journey a very, VERY successful one.

computer7. Real Talk – Treating the Blog like a Business (because it is!): We’ll chat more about this on Thursday when we discuss Blog Finance 101. We didn’t start the blog as a business, but it slowly grew into one. With the guidance and support of our husbands, we think it’s important to view the DIY Playbook like a business, heck we pour hours and hours of work and passion into this blog, we owe it to ourselves to treat it for what it is.

Patio Reveal Door8. Want to be BFF’s? – Our Brand Partnerships: Plain and simple, we want to partner with brands that we are already BFF’s with in real life, brands we use/believe in, and ones that will work with us for the long run… not just a “one and done” post. We take the DIY Playbook and the responsibility of communicating our opinions on products seriously, and we want to be authentic in who/what we align with. So yes, we are always looking to team up with our BFF brands, yet are thoughtful in making sure these partnerships are with companies with whom we are proud to work.

office9. In your Dreams – Our Blog Dreams: Like little girls dreaming about their “dream wedding” or future plans, we often gossip about the day we could rent a glamorous studio, come to work together, make coffee, and blog all day. That of course is just a DREAM, but it can’t hurt to dream, right? In the meantime, we’re sticking with our day jobs and are thanking our lucky stars for the opportunities we have had thus far! Blogging makes us happy and feeling fulfilled, just living that reality everyday is a freakin’ dream. =)

Rookies NYE10. Saving the Best for Last – Thank YOU: Yes YOU, the reader on the other side of this message who takes time out of her (or his!) crazy busy schedule to check in on the DIY Playbook. Whether you read every single day or check-in when something catches your interest, we are thankful for YOU. For those family members who always ask, “what’s new with the blog?” — thank you. For our friends and co-workers who comment on how much they LOVE that new board & batten — thank you. For that person who leaves a sweet/funny/happy/positive/encouraging blog comment just because — thank you. For that new follower on Instagram or that stranger from across the country reaching out to say keep up the good work — thank you, thank you, thank you. We are passionate about DIY and home decor and if this mini slice of the blogosphere is able to inspire or motivate even ONE person to create something in his or her own homes that (s)he LOVES, well…. we’ve done our job. Our hearts are full and we love spreading DIY cheer because of YOU, thank YOU for being a part of the DIY Playbook team.

And as an EXTRA thank you, we are hosting a giveaway from one of our fav partners — HomeGoods! We’ll announce the winner FRIDAY! Good luck =)

a Rafflecopter giveaway

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Leave a Comment

  • Emma Byers

    Hi ladies – I totally appreciate the balance of personal/professional, but I’d love to get to “know you” better by seeing more details about your lives outside of the DIY. Thank you for sponsoring this giveaway! Looking forward to blog week. πŸ™‚

    • Noted! We’ll try to open up a bit more around here. Thanks Emma!

  • kimmatreinvented

    great post! So excited to follow along this week and every week!

  • Kayla

    DIY Playbook has quickly become one of my favorite blogs! I look forward to reading your posts every day before work! πŸ™‚

  • Emily that is a genius idea! We totally agree. It can be soooo overwhelming. We’ll definitely add that to the post list!

  • That’s definitely on the to-do list. We just made a new “Travel” tab in the play by play section and we have 2 more trips coming up soon to document!

  • Heather

    I am right there with your on the crafts! Little houses can’t hold all that fun! I am always excited to see a new blog post, so I am not sure what else to add……

    So helpful!

    • Thanks Heather, we appreciate your support!! Us small space girls have to stick together =)

    • Heather

      What about doing a post on how to form brand partnerships? Im sure there are new bloggers (and seasoned) that would like to know how o start that conversation?

    • Great idea!! We’re not experts, but we’d be happy to share. Thanks!!

  • Lucy

    I’m curious to see what your “designing with intention” posts will look like. Due to limited funds, we don’t tend to buy things that are not functional. But, that’s not to say that I don’t drool over some of your vignettes. πŸ™‚

    • Thank you, Lucy! We are trying to make decisions with intention and not just buy to buy… maybe you’ll have to give us some advice!

  • Shanna Schlabach

    I love to see your real-life DIY gift ideas!

    • Noted, thanks Shanna! We have one coming up next week actually =)

  • Lindsay @ Lindsay Weighs In

    You know y’all are one of my favorites from my constant comments on your posts! πŸ˜‰ I think you’re doing everything right and I love to read the blog because of how real it is. Of course, I also like the projects as well! I’m excited to read the design with intention post because I’m trying to incorporate that more and more and waiting for the right piece instead of just buying something to have it. In the blog world it’s so easy to get caught up in wanting everything to be perfect in my house but that’s not always the reality! Love the blog, love you guys and as a fellow blogger myself I’m totally digging this series. Woo!

    • You’re the best, Lindsay!! Thank you for all of your support!! And we’re glad you’re excited for the week! =) xo, B&C

  • Sarah M.

    Thank YOU ladies! Love checking in with the DIY Playbook for fun projects and inspiration, and I love that your personalities shine through. With a move coming up in August, I’m soaking in all the inspiration I can get! xo

    • Thanks for the kind words Sarah! Casey is moving at the end of August too..so we’ll have some moving posts coming your way with tips to make it less stressful <—if that's even possible!

  • jennyf

    I love the way you guys are aligning yourselves, keep up the good work! I like the authenticity of not creating just to create…then what do you do with the craft? I like the smaller home projects myself. The board and batten was great!

    • Thanks Jenny! As 2 gals trying to cut the clutter in our homes…we simply don’t have room for the crafts! We’ll definitely try to tackle more small home projects here on the blog.

  • Laura V

    Great Post! I totally sympathize with the crafts comment – hello! fellow Chicagoan with little storage space – I love the spaces you create and your blog feels really real to me. I appreciate that. Between 9-5 jobs and the blog, I don’t know how you do it. Keep the great work!

    – Laura B

    • Thanks so much Laura! And you’re right…like zero storage space around here! No place for craft supplies! We feel ya!

  • Happy to hear from another Chicago gal! Thanks Jessica.

  • Stephanie Cooper

    As I love everything you do, I can’t think of anything specific I want to more of! Keep up great work!

    • Well you’re just too darn sweet then Stephanie! πŸ™‚

  • I only recenty discovered DIY Playbook, and I’m so glad I did! We’re getting ready to (hopefully) buy our first home, and I’m already having so much poking around your site and seeing how much potential there really is to make a home your own with some thoughtful DIY. Love your work!

    • We are so happy you found us Michelle! Hopefully we can be of some help to you as you find & decorate your first home. What an exciting time!

  • I love seeing inspiration on how to make a space feel like your own… without breaking the bank! You guys do such a wonderful job of showcasing how decor works in your own homes and I’d love to keep seeing more of it!

  • Bec

    I am planning to start my own blog soon so this is so helpful to hear and get more perspective from other bloggers out there. I love what you both have done so I’d just love to see more of your beautiful DIYs!

    • Bec, this week is for you! We’ll have lots of info to help you with your new blog.

  • Jody Hon

    I love reading your blog for your real/honest experiences with blogging and home decor/DIY! I really enjoy seeing the behind-the-scenes side of things too!

  • You are both so inspiring to me as a blogger and one of my favorite blogs as a reader! I think you do a great job walking the line between content & personal details–I love hearing about your lives. Feels like we’re getting to know you that way. πŸ™‚
    Visiting from LorimerLiving.Com
    XO, Jaclyn

    • Thanks for the input Jaclyn! Happy to hear you’re getting to know us! I’m sure you know what it’s like to walk that line as a blogger!

  • Kara D

    I am looking forward to the making design decisions with intention topics! It’s so hard to pick just “one” when I like 134,243,224 things and also suffer from getting bored with things so quickly.

    • We totally feel ya Kara! We’re trying to be better too. Hopefully blogging about it will give us the kick in the pants we need.

  • I love your home decor and design… don’t get me wrong, I love crafting and LOVE your busy girl projects (so keep those coming, please!)

    • Ohhhh good to know Elise! We will add some Busy Girl projects to our list.

    • It is always fun to see “easy” and quick design projects with a zero budget – you ladies are so creative! <3

  • Lindsey Hammer

    I love coming and checking out what you have everyday! I am so excited for this week as I have been playing around with the idea to star blogging!

    • YAY! Good for you, hope these tips help you get started =)

  • Strawn

    I really enjoy your clean crisp decorating and check in for that.

  • Nicole

    Being a new homeowner, I love seeing the updates y’all make to your homes. Keep up the good work!

  • Right now I’d like to see more outdoor stuff! That’s been my big project for the summer but I don’t know how well I’m doing. I love both of your interior style and love to see how that translates outdoors (like the Lowes project you did, that was awesome!). I get the sharing struggle…I have a much much smaller blog but I think about it a lot.

    • You’re in luck! Bridget has some outdoor posts coming soon!

  • I honestly love all your posts…from the personal ones, small home updates to the big ones, crafts, etc! Y’all do a great job of mixing up the content on here, and I always enjoy catching up on all your posts. πŸ™‚

    • Well you are just too sweet Shelby! Thanks for the kind words.

  • Kim Church

    I just discovered you guys & love your blog! I love how it’s a mix of personal, travel & decor. Keep up the good work!

  • Thanks Kimberlee, and we totally hear you!! We appreciate your feedback. =)

  • I’m all on board for making design decisions with intentions. I don’t have a huge budget for decorating, so I’ve been learning to pick items I LOVE and want to live with for a long time instead of buying something because it was “such a great deal.” Looking forward to hearing your thoughts!

    • We totally feel you Gloria! We are often filled with design regret and we’re trying to be better too!

  • Awesome! Thanks for sharing Laura! Here are some tips we’ve shared in the past about decorating a rental http://thediyplaybook.com/2015/05/decorate-rental.html

  • Mila

    More chicago themed posts – probably selfish and not good for the blog’s audience overall, but the shared locality is what drew me to the blog in the first place!

    • This is on our to-do list and your encouragement helps motivate us to finally start sharing!! Thanks Mila!

    • Trang

      Yes, I’d love to see Chicago themed posts…even though I live in Ohio. Chicago is one of my favorite cities and I visit at least once a year.

    • Thanks Trang!! We need to hear that =)

  • AH I love this blog and you ladies are killin’ it lately. I just moved into a new house (well, I will on Thursday) and I’ve pinned about a million of your posts. Things I’d love to see: more personal posts! I love decorating and stuff but it is fun to see “behind the blog” a bit. You guys are awesome though so keep doin’ what you’re doin!

    • Congrats on the new place! You’re too sweet. And noted…more personal stuff to come!

  • We adore YOU Heidi! Thanks for being our blogging buddy πŸ™‚

  • Katie

    Woohoo HomeGoods! Also, THANK YOU for not just buying, making, creating stuff for the sake of blog content! I think it’s very obvious when blogs do this and who needs all the extra crap around their house anyways right?